Finally, we have a lot of events to look forward to when they release their new album. I think they have already started showing off great music at Rebirth, and it was just such a pity that they can't really do much with such a limited promotion period. Yes, it is true that in the home ground (Korea), they are not so very famous, but still it is the steady support of Korean TripleS that has kept them afloat.
SS501 is huge outside of Korea, but when you go to Seoul, they are not as bright as the other idol groups. I truly believe that they are the group that could step into the shoes of TVXQ and has a huge chance of even surpassing them.
Credits to IS Plus + (Chinese translation)julieann @ kimhyunjoongchina.com + (English translation) crazynoona @ 501wangja
April and May is a good opportunity for K-pop stars to comeback
After bidding goodbyes to the gloomy rainy season, on the 13th this month, Lee Hyori will be returning to the stage wtih her 4th album. This would be followed by 2PM with their second 2nd album release. SS501 will also be releasing their new album in the beginning of May to repay their fans. With stars releasing their new albums one after another, one would expect a fiery competition in the Music Charts. So let us do an analysis on the stars that are pending to release their albums within these two months and what type of strategy they need to undertake to shine through.
[Others omitted]
SS501:
Limitation: The evaluation on their singing capabilities as well as their recognition in their own native country. This means that they would need to work on winning over the fans.
Already rising to fame through the drama “Boys Over Flowers” for a certain period, SS501 Leader Kim Hyun Joong once again attracts huge attention and also help to bring the group SS501’s popularity to a whole new level. They are gaining high popularity in many parts of Asia and are worthy to be recognised as one of the Top Stars of Asia. However, for the past two years, SS501 has focused most of their activities overseas, hence their recognition in their own native country, Korea, seems to pale in comparison. Their fans are also restricted to the younger age group. Currently, they are still being categorized as “A group with looks that more outstanding than their songs”
Strategy: Predicted to focus on making major hit songs in this upcoming album
Rather than using dance pop songs with dance moves that would woo the younger generation fans, this album would instead consist of songs that that will appeal to fans of all age group. In the interview, A DSP representative mentioned, “Compared to visual stage effects, we are putting more emphasis on the songs itself.” In addition, “Will also reconsider if there is a need to the use of popular tunes and melodies, as we wish to sell to the fans an image of a group with strong vocals” It was also mentioned that “Actually to be more well-known, it is not possible to just focus on music shows only, there is also a need to gain more recognition from the various age groups through attending more variety shows.” This stand is very clear, making us anticipate SS501 active performances.
No comments:
Post a Comment