[27/07] Kim Hyun Joong Signs exclusive contract with The Face Shop

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This bit of news, got me out off the bed though I am sick. No wonder Tony Moly SG can't get confirmation from Korea if they can bring Hyun Joong for the opening.

Credits to news.hankooki.com + SS601.com + (English Translation) xiaochu @ Quainte501.com




Kim HyunJoong becomes Bae YongJoon-standard CF Model

Singer cum actor Kim HyunJoong became a Bae YongJoon-standard CF model.

According to beauty cosmetic industry, Kim HyunJoong recently signed an exclusive contract with The Face Shop. The Face Shop mainly uses the cream of the crop Hallyu stars as their models. They have used big Hallyu stars such as Bae YongJoon, Kwon SangWoo, Jeon JiHyun, Go SoYoung, etc. Because of that, there is a lot of attention in the beauty cosmetic industry on Kim HyunJoong’s contract this time.

The Face Shop is a major low-mid priced cosmetic brand which recorded sales of 257.1 billion won last year, what is even more eye-catching is that their export business to Asia regions. With this contract, it is analyzed that Kim HyunJoong will confirm his position in Asia.

Because this CF contract is the first modeling/endorsement contract for Kim HyunJoong after his move to Bae YongJoon’s company Key East, it has gained attention. After it was known that Kim HyunJoong signed a 1 year exclusive contract for over 500 million won, a top-A-grade contract, all eyes and ears in the CF industry are on Kim HyunJoong. Kim HyunJoong will start his endorsement in Autumn-Winter, and will be making official announcement on his modeling/endorsement contract next month.

With Kim HyunJoong signing contract with The Face Shop, many are curious if Bae YongJoon will be his partner in the CF. Even though Bae YongJoon’s endorsement contract has ended, depending on whether if there is a re-contract, he might be appearing in the CF with Kim HyunJoong.

Kim HyunJoong is currently in the midst of filming for MBC drama ‘Mischievous Kiss’.


Credits to http://news.hankooki.com + (English Translation) miyo @lovekimhyunjoong.com

Singer, actor Kim Hyun Joong becoming Bae Yong Joon level of CF model.

In the beauty industry, recently Kim Hyun Joong as signed up an exclusive contract with The FaceShop. Many Hallyu stars has been representing The FaceShop as models. In between using big hallyu star cards like Bae Yong Joon, Kwon Sang Woo, Jun Ji Hyun, Ko So-young etc. Thus in the beauty industry, Kim Hyun Joong's contract became an attention.

Last year, The FaceShop has a sales of 257.1 billion won drawing attention as a record of major medium, low cosmetic brand exporting in Asia region.
With Kim Hyun Joong signing this time, it confirms the position in Asia.

This advertisement contract has become an attention as this is the first model contract that Kim Hyun Joong has signed after joining Bae Yong Joon's company Keyeast. Kim Hyun Joong has signed for a 1 year contract worth of 500 million won and above, an A level contract money which made Kim Hyun Joong the attention in the advertising industry. Kim Hyun Joong will start activities as Autumn/Winter model and the model contract is scheduled to be announced next month.

After knowing that Kim Hyun Joong has signed contract with The FaceShop, many are wondering if he will have a CF together with Bae Yong Joong. Bae Yong Joong's model contract has ended and the appearance with Kim Hyun Joong in the advertisement depends whether if he is recontracting.

Kim Hyun Joong is appearing is MBC drama "Playful Kiss".

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